Saturday, January 19, 2008

Sony Ericsson S500i Purple Joins The S500i Yellow, Black And Copper, Nature Inspired Range

The mobile phone market is a competitive and lucrative industry where manufacturers, network operators and retailers battle it out to launch the next new product that will bolster their position in the market place. Innovative design plays a part in this battle, as does new technology and features, however more recently the manufacturers have found another route to market by releasing their popular models in new colour variants as they shift to attract new consumers based on their personal colour preferences and fashion requirements. The majority of mobile phones on the market were manufactured with either a black or grey metallic or matt finish to their exterior casings and the consumers need only research the individual models technology and features to suit their requirements. Then came the first of many new different coloured devices with Motorola leading the field by releasing their RAZR V3 phone in Blue and then Silver. As the popularity of the handset grew the manufacturer continued to release the product in further colours including Red and then Pink, the latter proved to be hit with their female customers and so the era of colour variant mobile phones was born as other manufacturers lept onto the bandwagon and released their most popular models in similar colours. Rarely has a manufacturer stepped too far away from the norm though, deciding instead to continue to release further models but in the same colours as before, that was until now as Sony ericsson have just gone about breaking the mould with their newest addition - The Sony Ericsson S500i Ice Purple. This is the first time the UK has seen a purple mobile phone from one of the big four mobile manufacturers, Sony Ericsson have obviously been studying their client base and looking for niches in the market to further gain a foothold over the industry and their rivals. The Sony Ericsson S500i has been defined by the company as being inspired by nature and they have taken the naming of the models even further by stepping away from the standard Black, Yellow edition tags and chosen instead to name them as follows: Mysterious Green, Spring Yellow, Contrasted Copper and Ice Purple. The handsets are complimented by themed graphics each reflecting their colour scheme on the main display, these are powerful yet prettily designed handsets that not only offer an alternative to the standard blacks and greys but some high specification technology and features. The S500i has a 2.0 megapixel camera with a flash for low light photography, a zoom function for close ups and supports video record and playback, there is also a Walkman 2.0 music player and an expandable memory for storing the photos, video clips and music tracks. The handsets are actually far slimmer and lighter than many of the other Sony phones and measure just 14mm in depth whilst weighing only 94g, the phone is activated by a smooth slide action which protect the keypad whilst not in use. The new Sony Ericsson S500i Purple compliments the rest of the colour range perfectly and will without doubt attract a new cliental to desire this compact and stylish little handset. The Sony Ericsson S500i Purple and Sony Ericsson S500i Black are just two of many new Sony Ericsson Mobile Phones to be released this year. If you would any like further details please feel free to visit our mobile phones shop.

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